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Social Handle Guide

Build one recognizable identity across every platform.

01

What you need

One preferred handle used wherever possible

The same logo, business name and short description

Correct website, phone and location information

Secure owner access with recovery methods

02

How to do it

Follow these steps in order.

  1. 01

    Choose a short preferred handle based on your business name.

  2. 02

    Check Facebook, Instagram, LinkedIn and YouTube before announcing the brand.

  3. 03

    Claim the important profiles even if you will not post immediately.

  4. 04

    Upload the same approved logo and use consistent descriptions.

  5. 05

    Add the official website and accurate contact information.

  6. 06

    Turn on two-factor authentication and document who has access.

03

Final checklist

  • Same recognizable name
  • Approved logo used
  • Website link correct
  • Contact details match
  • Account security enabled
04

Avoid these mistakes

  • Using different names on every platform
  • Creating duplicate profiles
  • Using personal contact details on business pages
  • Giving permanent owner access to temporary workers
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